Swiggy's IPO Plans: New Strategy for Quick Deliveries and Growth
Swiggy is shifting its focus to quick commerce, aiming for faster grocery deliveries in under 30 minutes.
Swiggy is now focusing on quick commerce to deliver groceries and essentials to customers in less than 30 minutes.
Food delivery app Swiggy is making some huge changes as it prepares for its Initial Public Offering (IPO).
Focus on Quick Deliveries
Swiggy is now focusing on quick commerce to deliver groceries and essentials to customers in less than 30 minutes.
To implement this successfully, the grocery delivery app plans to raise more money—up from ₹3,750 crore to ₹4,499 crore—and invest ₹1,179 crore specifically in their quick delivery service called Instamart.
More Dark Stores
Swiggy is going to invest ₹755.4 crore to open more dark stores. It has some special warehouses that help Swiggy prepare orders quickly.
With this investment, Swiggy will have a total of 741 dark stores. These stores allow them to deliver products faster, particularly in cities.
Competition from Other Companies
Swiggy is facing tough competition from other companies like Zepto, Blinkit, and Reliance. For instance, Zepto has over 500 dark stores and it recently raised $150 million to grow its business.
Similarly, Reliance is also getting into the quick delivery game through its supermarkets to deliver faster.
Upgrading Technology and Marketing
Swiggy is spending ₹703.4 crore on improving its technology and logistics.
They are also investing ₹317.7 crore into marketing to let more people know about Instamart.
